WHAT THIS WORK LOOKS LIKE IN PRACTICE
STRATEGIC NARRATIVE AND BRAND STEWARDSHIP
At MBS, organizations are guided in defining and governing their public voice. The result is a single, trusted public voice grounded in leadership, brand, and narrative alignment.
This work begins with clarifying identity, values, and purpose, then translating those elements into narrative frameworks and brand systems that guide all communication. Rather than reactive messaging, organizations gain a clear narrative architecture that supports consistency across leadership messaging, campaigns, fundraising, digital platforms, and public engagement.
SCOPE OF WORK INCLUDES:
Brand positioning and message discipline
Narrative frameworks for mission, programs, and impact
Executive voice development and spokesperson readiness
Brand governance standards designed to scale with growth
Integrated Marketing and Communications Strategy
At MBS, marketing systems are designed to connect strategy to execution. The result is a coordinated, organization-wide marketing system that replaces fragmented efforts with clarity and strategic focus.
This includes long-range planning, campaign architecture, and channel integration across digital, email, web, social, print, and multimedia. Every tactic is aligned to broader organizational priorities, ensuring marketing efforts function as a unified system rather than a collection of disconnected activities.
SCOPE OF WORK INCLUDES:
Annual and multi-year marketing strategy
Campaign planning and sequencing
Editorial calendars and content architecture
Cross-channel integration and performance alignment
Public-Facing, Board-Level, and Donor Communications
At MBS, complex organizational work is translated into clear, credible public understanding. The result is clear, consistent communications that build confidence and alignment among boards, donors, and key stakeholders.
This includes shaping donor-facing narratives, executive materials, and board-level communications that synthesize program impact, financial context, and strategic priorities. The emphasis is on clarity, trust, and disciplined storytelling that supports governance, fundraising, and long-term confidence.
SCOPE OF WORK INCLUDES:
Board packets and executive updates
Donor communications and stewardship materials
Annual reports and impact narratives
Strategic presentations and pitch materials
Campaign Leadership and Audience Engagement
At MBS, campaigns are grounded in strategy rather than urgency. The result is campaigns that deepen engagement and sustain long-term support by reflecting how audiences connect over time.
Whether supporting advocacy initiatives, fundraising efforts, program launches, or public education, campaigns are built on clear objectives, audience insight, and disciplined sequencing. Messaging is adapted by audience while maintaining coherence, credibility, and narrative integrity.
SCOPE OF WORK INCLUDES:
Audience segmentation and message adaptation
Campaign creative direction and execution
Advocacy and policy-adjacent communications
Digital engagement strategy and optimization
Content Strategy, Editorial Leadership, and Storytelling Systems
At MBS, structure is brought to storytelling. The result is sustainable storytelling systems that maintain message clarity, consistency, and engagement across platforms.
Rather than one-off content, editorial systems are designed to guide tone, pacing, and consistency across platforms. This ensures storytelling remains accurate, ethical, accessible, and aligned with organizational priorities, even in fast-moving or sensitive environments.
SCOPE OF WORK INCLUDES:
Editorial strategy and content governance
Long-form storytelling and impact reporting
Visual storytelling through photography, video, and design
Ethical and accessible communications practices
Marketing, Development, and Revenue Alignment
At MBS, marketing is aligned with the full supporter lifecycle. The result is stronger stewardship and revenue outcomes through alignment between marketing strategy and development priorities.
Marketing strategy is developed in close partnership with development and executive leadership to support donor engagement, acquisition, stewardship, and retention. Messaging, segmentation, and performance reporting are designed to reinforce trust and long-term value rather than short-term conversion alone.
SCOPE OF WORK INCLUDES:
Donor-centered narrative strategy
Campaign support for fundraising and sponsorship
Lifecycle-based messaging frameworks
Performance tracking tied to organizational goals
Innovative Solutions fROM MBS Operational Services
Operational Strategy That Supports Mission
MBS Operational Services delivers executive-level operational leadership for social impact organizations. We design and strengthen the systems that govern how organizations operate, from financial oversight and policies to people, facilities, and technology. Our work is tailored to each organization’s mission, scale, and operating reality, providing focused or ongoing support that builds clarity, accountability, and durable operational capacity.